Journalism as Content

From Slate:

In journalism-as-content, the typical way to throw together a story is to avoid original research entirely, either by whipping up a sassy spin on another publication’s work or by weaving atomic units of social media like tweets and Tumblr screencaps into a passable narrative. The Guardian recently ran a dispiriting story about how those thinly sourced social media articles often turn out to be false or woefully distorted; journalists quoted in the piece pinned the blame on their management’s bottomless hunger for viral hits. “There is definitely a pressure to churn out stories, including dubious ones, in order to get clicks, because they equal money,” said one of them, who the Guardian didn’t identify by name.

 Reporters who deal in ‘content’
belong in a cage or convent.
A story needs meat
and to stand on its feet,
not play as an Oprah segment.

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I don't want to be loved; I just want to be trending.