Reporters are constantly haunted

“Still, the words we use matter. I find the idea of someone aspiring to create content, in as many words, to be almost indescribably sad. It seems like an act of pre-emptive surrender, of giving up hope that you’ll ever create something with a higher calling than attracting clicks for some monolithic publisher.”

Jon Christian in Slate

 Reporters are constantly haunted

by how much plain ‘content’ is wanted;

Editors screaming

for dreck that is teeming

with clickbait and spindrift undaunted. 

sausage-grinder

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I don't want to be loved; I just want to be trending.