“Still, the words we use matter. I find the idea of someone aspiring to create content, in as many words, to be almost indescribably sad. It seems like an act of pre-emptive surrender, of giving up hope that you’ll ever create something with a higher calling than attracting clicks for some monolithic publisher.”
Jon Christian in Slate
Reporters are constantly haunted
by how much plain ‘content’ is wanted;
for dreck that is teeming
with clickbait and spindrift undaunted.