The Secret to Hostess’s Comeback: Making the Same Old Twinkies

The revival of the 86-year-old company behind the Twinkie, which briefly disappeared four years ago, turned on one bold decision. Let Twinkie be Twinkie.

from the Wall Street Journal

Nothing you say of the Twinkie

can make it seem useless or dinky.

Upon the first bite

it gives but delight;

a passion that borders on kinky.



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