ROME — One ad pictured a woman holding an hourglass next to the words: “Beauty has no age limit. Fertility does.” Another portrayed a pair of baby shoes wrapped in a ribbon of the Italian flag. Yet another showed a man holding a half-burned cigarette: “Don’t let your sperm go up in smoke,” it read.
They were part of a government effort to promote “Fertility Day” on Sept. 22, a campaign intended to encourage Italians to have more babies. Instead, the ads set off a furor, were denounced as being offensive, and within days were withdrawn.
What they did succeed in doing, however, was to ignite a deeper and lasting debate about why it is that Italy has one of the lowest birthrates in the world, and what can be done about it.
from the New York Times
There was a young man from Sorrento
whose love life was played very lento.
“A baby” said he
“I’d rather not see.”
“They are an expensive memento.”